How to Create a Well-Themed Apartment Asset
Ever been to a multifamily community that you really liked? Have you stopped to think about why you liked it? It likely had to do with theming. Theming is critically important to making a project successful. The key is to set the theme from the beginning and carry that through all aspects of the project from the name and logo to the physical appearance of the project, to marketing collateral and even the leasing documents.